Social media audit

Do you spend a lot of time and energy running social media to promote your small business? A social media audit can help streamline your efforts by highlighting what’s working, what’s not working, and what areas you should lean into.

We’ll review recent content and engagement on your social media accounts (Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube — you pick!) and give unbiased, data-driven feedback on your strengths, weaknesses, and opportunities.

This services is perfect for you if you feel confident with your social media skills and want to refine your content to hit your goals faster and be more efficient with your time.

How it works

We’ll start with an introductory call so I can understand your business needs and goals for using social media. We can focus on growing your following, driving higher engagement, increasing clickthroughs, or something else.

I’ll log into your social accounts (or you can share the data insight files, if you prefer) and synthesize the audience, reach, and engagement data from the past 3 months.

Timeline: 1 week

Investment: $400 for the first two social accounts / $100 per additional account

What’s included

  • One 15 minute introductory call and one 1 hour follow-up call with Kellie

  • Audience demographics by social platform

  • Profile assessment for branding, voice, and SEO optimization

  • Engagement trends: data-driven recommendations for the top types of content by medium, by time of day, and by topic

  • Time savings: recommendations for types of content to stop producing due to low return on investment

  • Actionable recommendations based on these findings, delivered in a PDF report