Google Analytics services
Google Analytics (GA) is the best tool to identify and monitor where your customers are finding your website: are they coming via Instagram? Finding you on Google searches? Accessing your website via QR code on paper fliers?
Not only does it help track your best acquisition channels, but it also tells you which types of customers convert better. For instance, maybe people who come directly to your website make a purchase more often than people who find you on Instagram.
GA is free to use but requires an upfront time investment to set it up. We can help you utilize Google Analytics in a few ways:
Setting up basic tracking for your website
Measuring custom events, such as tracking specific button clicks
Creating custom dashboards to track metrics that are related to your goals
This service is perfect for you if you don’t know where to start with growing your website’s traffic and sales.
How it works
Based on your goals we will determine whether a basic set-up will suffice or whether you’ll want additional custom events (an extra cost).
I will embed the necessary Google tags in your website code and set up the GA web interface for you.
Timeline: 1-2 weeks depending on scope
Investment: starting at $300 for basic set-up
What’s included
One 30-minute introductory call to understand your goals and the scope of measurement that you’re interested in setting up
Google Analytics set-up for your business account
One 30-minute follow-up call to review the dashboards
One PDF with my favorite GA charts and how to interpret them