Small businesses are at the root of every community.

At Rooted Analytics, our mission is to empower small business owners to efficiently connect with their target customers.

After moving to the small town of Nevada City, founder Kellie was inspired by the entrepreneurial community. Through Rooted Analytics, she provides actionable insights that enable small business owners to work smarter, not harder, on their marketing strategies and backend operations.

Kellie holds a PhD in Statistics from UC Berkeley, where she applied her passion for data analysis a wide variety of social problems. During her time in school, she learned firsthand how to develop a social media presence by running a food blog. Kellie has worked as a data scientist for multiple social media companies, specializing in growth, user research, and A/B testing.